Email Templates for Prospect and Client Communication



One of the beautiful things about optimizing a website for search is that you don’t have to spend as much time looking for your next client. Your website does a lot of that work for you. That said, once the prospects start to roll in, it’s your job to be there when the messages roll in and be prepared to walk the interested parties through next steps.

But does it have to be that way? Of course not. That’s why this website is here.

Over the years, I’ve come to notice that prospects tend to ask the same things. And since I work with a very specific niche, the communications I have with clients are similar, too. So rather than compose every email from-scratch, I now just rely on a bunch of email templates to do the work for me. And if you’re a Gmail user, you can save them there to make it even easier to communicate with prospects and clients.

This set of email templates covers the basic conversations you’re going to have over and over again. For example:

  • “I just saw you on social media and wanted to know how much you charge for X.”
  • “So-and-so referred me to you. Can we get started tomorrow?”
  • “I don’t have enough money to pay what you’re asking for. Is that okay?”
  • “Okay, I signed the contract. What’s next?”
  • “The website looks great. Have a nice life?”

Whether you’re a writer, designer, consultant, or other solopreneur trying to  streamline your communications (and make it easier to offload that work to a VA someday), these templates should be a huge help.


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