One of the most common emails I get from people is what I refer to as a link-planting request. In other words, they want to get backlinks… but they go about it the wrong way. The gist of it goes like this:
I read this article you wrote and it really resonated with me.
Translation: I’m flattering you now because I’m about to ask for something.
You know what? I have this thing (e.g. an article, a plugin, a report) that would fit really well into that article.
Translation: I didn’t actually read your article. I just did a Google search for the top-ranking posts on the subject that I want my link to be associated with.
Do you think you could add a link to it? I’d be happy to [share your article/give you a backlink on my site/pay for it].
Translation: If I send enough of these requests out, I’ll get at least one high-authority backlink to my site.
This is the absolute wrong way to go about trying to get backlinks for your business. And like I always tell these people:
I get it. Backlinks are really important for SEO. However, if you’re trying to buy them, barter for them, or beg people to add a link to the content they worked really hard to research and write, nothing good is going to come from it.
If you’re serious about optimizing your WordPress website for search, you need to focus on building your own authority.
How to Get Backlinks the Right Way
In this SEO Link Building course, you’ll learn how to do just that.
You’ll learn how to use an internal linking and content strategy to grow your online authority. Because authority is ultimately why people click on links they’ve found in search and in other people’s content. And that’s what inspires people to actually read what you wrote or to learn more about your tool. Furthermore, it’s what compels people to share your links with others.
So, if you’d like to get backlinks the right way (i.e. earn them), sign up for my SEO Link Building 101 course. Even if you’re not a Skillshare user, you’ll get two free months to try out a premium membership.