Copywriting & Content Writing Services

I should be clear about something before we get started: 

I’m not in the business of writing for everyone.

I’ve learned over the years that it doesn’t matter how much research I do or how skillful I am. If I don’t have a good understanding of my client’s business or audience, I won’t be able to capture their voice or message accurately. If we try to force it, it’ll become painfully obvious to your visitors that: 

  1. You don’t care enough about your business to hire the right writer for it. Or… 
  2. You don’t understand what the heck you’re selling or why people need it.

You don’t want them to think either of these things. You’ve put in a lot of time to build the perfect website for your business. 

Don’t throw it away on copy that doesn’t meet or exceed your expectations. 

While I totally get that desperation you feel when you absolutely need a writer to take this task off your hands, I don’t want to step into a role that I know I’m ill-equipped for and that you’ll waste time and money on. That’s why I might say, “Thanks for contacting me, but I’m afraid I can’t be of assistance.” It’s also why I often turn down referrals from clients, so please don’t be offended if that happens.

That said, if I do agree that it’s a good idea and it would be mutually beneficial for us to move forward, I’ll give it 110% — not just in terms of copywriting or content writing, but also in terms of becoming an accountable and responsive partner to your business.

Copywriting & Content Writing Services

My monthly brainstorming services include the following:

  • Up to 2 hours each month
  • Research of what’s happening in your industry and business
  • Rounding up currently trending topics – Pitching headlines and summaries of custom topics that play into trends but will be entirely your own

I also offer website strategy services.

My standard blog writing services include the following:

  • Up to 1,500 words
  • Research of the topic
  • Custom content writing
  • Image generation (when relevant)
  • Focus keyword + metadata, tags, and categories
  • Internal link building + high-authority backlinks
  • Upload as draft to your CMS
  • 3 rounds of revisions

My long-form blog or tutorial writing services include the following:

  • 2,000+ words
  • Research of the topic
  • Custom SEO content writing
  • Image generation
  • Focus keyword + metadata, tags, and categories
  • Internal link building + high-authority backlinks
  • Upload as draft to your CMS
  • 3 rounds of revisions

My ebook writing services include the following:

  • > 4,000 words
  • Research of topic and outline for approval
  • Content writing (includes up to 3 title suggestions, a table of contents, and well-structured ebook)
  • Summary to to promote ebook on landing page or pop-up (your choice)
  • 3 rounds of revisions are included to finalize content

My landing page copywriting services include the following:

  • < 500 words
  • Research of competitors’ landing pages
  • Custom copywriting
  • Suggestions for images/icons/section breaks/other stylization
  • Focus keyword + metadata, tags, and categories (if searchable)
  • Call-to-action
  • 3 rounds of revisions

My web page copywriting services include the following:

  • < 800 words
  • Research of competitors’ websites
  • Custom copywriting
  • Suggestions for images/icons/section breaks/other stylization
  • Focus keyword + metadata, tags, and categories (if searchable)
  • Call-to-action
  • 3 rounds of revisions

My lead gen copywriting services include the following:

  • Research of competitive downloadables that rank well in search
  • Development of content for downloadable (up to 2 pages)
  • CTAs built into email or blog content so Client can gate off downloadable
  • 1 revision

My proofreading and copyediting services include the following:

  • Review current piece of content against content that works well (yours or the competition’s)
  • Edit HTML copy of content in Google Doc
  • Proofread for spelling and grammatical errors
  • Amend HTML tag structure for greater scannability
  • Remove/replace outdated links, references, and suggestions
  • Identify areas for internal link building
  • Other editing as needed

My content optimization services include the following:

  • Review current piece of content against content that ranks for the same search terms
  • Keyword research to determine whether current SEO makes sense or requires adjustment
  • Edit keyword and metadata as needed
  • Edit page content for keyword utilization and readability
  • Identify areas for internal link building

One More Thing About My Freelance Writing Services

I don’t believe there’s a one-size-fits-all solution when it comes to copywriting and content writing. While I may recommend that we create a certain amount of content each month, I don’t believe in slotting you into a plan just because it worked for someone else. 

That’s not how marketing should work.

When we chat, we’ll review what’s going on with your business and figure out an initial plan to bring about the kind of change you want to see. 

But let’s keep it fluid. You might think that a couple blog posts and email campaign are all you want. But what if you need to sell a new product or service? Having me write a high-converting landing page would certainly be more valuable that month. 

Just keep that in mind as we move into the next steps.

Interested in Working Together?

Not so fast. 

I know it’s exciting to find someone who can take care of the time-consuming and stressful task of writing content for your website. However… 

I’m not always the best fit for everyone. So, here’s what you need to do.

CONNECT WITH ME