If there was one piece of advice I could impart to business owners and freelance writers alike, it would be this: Don’t work with just anyone. Let me explain: A former client told me they needed to cut my work in half so they could give the rest of it to an agency. They assured …
How to Hire the Best Freelance Writer for Your Business Read More »
I’ve been thinking a lot about the people entering the freelance workforce and starting their own small businesses this year. The stakes are pretty high, aren’t they? If you’re not able to get your new business off the ground, what’s the alternative? It’s not like there’s an overabundance of jobs and a small amount of …
How to Design a Logo for Your New Freelance or Small Business Read More »
Working as a freelance writer, I’m used to isolating myself for days on end. That’s fine. But when COVID rolled into town and my friends went into hibernation mode, I found myself needing a way to connect with others, even if it was just virtually. So, I joined a bunch of freelance writing, marketing, and …
An interesting (though not totally surprising) study from Sistrix reveals why it’s so critical to write content that ranks on the first page of Google search results. In sum: The top organic (non-paid) search result in Google gets 28.5% of all clicks. The bottom of the first search engine results page (SERP) only gets about 2% to …
SEO Content Writing Tools to Make Your Website More Rankable Read More »
Note: As a content writer, I usually deal with the subject of accessibility from a digital perspective. However, in order to understand why digital accessibility must play an even greater role in web design in the future, we need to understand how far we’ve come in terms of disability rights. The United States has made …
The History of Disability Rights Laws in the United States Read More »
A WordPress website without images is like a dog without treats. Sure, it would get by alright without them, but it’d be doing a whole lot better with them. Here’s the thing though: You can’t just throw any ol’ images onto your WordPress site. A poorly selected image can have devastating consequences for the brand …
Choosing and Optimizing WordPress Images Like a Pro Read More »
One of the great things about choosing to build your company’s website with WordPress is that there’s so much you can do with it. That goes for those of you who can code as well as those of you who prefer to let WordPress plugins do the heavy lifting. That said, one of the bad things about …
9 Must-have WordPress Plugins for Your Business Website Read More »
One of the most common emails I get from people is what I refer to as a link-planting request. In other words, they want to get backlinks… but they go about it the wrong way. The gist of it goes like this: I read this article you wrote and it really resonated with me. Translation: …
How to Get Backlinks the Right Way [30-minute Tutorial) Read More »
Let me start this off by saying how much it sucks to be a freelancer or small business owner when everyone else around you seems to be working so-called “normal” jobs. Gone are the days where your friends and relatives might ask you how things are at work. Now, everyone seems to be concerned with …
How to Price Your Freelance Services So You Don’t Go Broke Read More »
For those of you who want to build a business website on your own, I bet you’ve looked around at popular website builder tools like Wix, Squarespace, and WordPress, and wondered what the difference is between them. Here’s what I’ll say to that: WordPress might look complicated at first glance, but it’s the leading website …