An interesting (though not totally surprising) study from Sistrix reveals why it’s so critical to write content that ranks on the first page of Google search results.
- The top organic (non-paid) search result in Google gets 28.5% of all clicks.
- The bottom of the first search engine results page (SERP) only gets about 2% to 3% of clicks.
- As for the second page of results and beyond, expect less than 1%.
Bottom line: If your web pages or posts don’t make it to the first page of search results for your target keywords, most people won’t be able to find your content. That is, without you spending a ton of time on social media and doing email marketing to get the word out. (Which sucks. Don’t go that route.)
With SEO content writing tools on your side, though, you’ll be able to create more rankable content and spend less time actively having to sell and market your business.
To be clear, you don’t have to be a professional writer or SEO expert who follows Google’s algorithm changes to do this. That’s the whole reason why these tools exist.
So, let’s get into it.
What Is SEO Content Writing?
Search engine optimization (SEO) refers to the process we use to create web pages and blog posts that rank well for targeted keywords.
The SEO process is quite complicated and involves many factors (that change frequently, too). For instance:
- Domain (brand) authority
- Page (content) authority
- Quality of backlinks
- Keyword optimization
- Mobile page speed
- Image optimization
- Website security
- And more
If you’re looking for plain ol’ SEO help (as opposed to SEO content writing), get this SEO checklist.
Now, when we talk about SEO copywriting (for web pages) or SEO content writing (for blog posts), we’re not just looking for tools to optimize for keywords. You need tools that can help you:
- Figure out which topics or themes are trending and in high demand in your space.
- Find the right keywords to attract and convert high-quality leads.
- Put together useful, authoritative, and competitive content.
- Follow good grammar practices.
- Make each page scannable and readable (by people as well as bots).
- Optimize your visual content.
- Prepare attractive search metadata.
- Among other things…
If you can do this, then you’ll have one less thing to worry about when it comes to SEO. (Taking care of off-site and technical SEO is a whole different story and I’m sure I’ll cover them in a post here someday, so stay tuned.)
The Best SEO Content Writing Tools
1. KWFinder: The Best Keyword and Topic Research Tool for SEO
I’ve been using KWFinder for years to do all my keyword research. And while I know that Google Keyword Planner is free to use, it just isn’t as robust or helpful as KWFinder.
Take the example above. It doesn’t just tell me how easy or difficult it will be to rank for the keyword “grain free dog treats”. It tells me:
- Which web pages currently rank for the keyword on the first SERP (letting me know if my website even has a fighting chance).
- How many people search for the keyword every month (and whether it’s even worth bothering to go after that amount of traffic).
- Alternative and related long-tail keywords that might be of interest to my audience (sparing me the trouble of trying to figure it all out on my own).
It really does take all the mystery out of keyword optimization.
Oh, and the best part? KWFinder is part of the Mangools family of tools. So, once you get the ball rolling, it’s worth adding the others to your toolbox to level up your SEO skills.
2. Grammarly: The Best Writing Assistant for Error-free Content
When you’re writing content for your website, one of the most dreaded tasks is editing. It’s like, how can you be expected to catch errors when you’ve been looking at the same page for hours?
Unless you have the money to pay a professional proofreader or copyeditor, and the time to wait for their feedback, the task is going to fall on your shoulders. And, yes, you gotta do it.
That’s one of the reasons Grammarly is so useful. Simply write away (or copy and paste your text from another editor) and let this AI-powered writing assistant give you a hand.
What’s more, it works really well as a distraction-free interface. So, if you’re tired of writing in Google Docs or Microsoft Word, consider this a viable replacement. You can also install the Chrome browser extension and let it edit everything you write online.
As for which version to use, you only need free Grammarly. It catches all major spelling and grammatical errors. The upgrade provides you with advanced stylistic tips (like about using passive voice, level of formality, and so on), but you can get similar assistance with the next tool.
3. Hemingway Editor: The Best Content Editor for Readable Content
Hemingway is similar to Grammarly in that it provides users with a distraction-free interface to write (the Hemingway desktop app makes this even more so). However, Hemingway is geared towards all those stylistic errors you’d only learn about once you upgrade with Grammarly.
So, I’d consider Grammarly + Hemingway a must-have duo for SEO writing:
- Do the first pass through Grammarly and get rid of the superficial errors.
- Run the spelling error-free content through Hemingway and clean up your language.
- Then move it to WordPress.
What I especially like about Hemingway is that you can edit out your errors and watch them disappear in real time. It’s one of the best ways to learn what SEO content looks like and to get in the habit of writing simple, clean, and readable content for your brand.
4. CoSchedule Headline Analyzer: The Best Tool for Creating Clickable Headlines
According to advertising legend David Ogilvy, five times as many people will read the title of your content than the actual content itself.
In order to narrow that margin, you’ll want to spend some time inside CoSchedule’s Headline Analyzer before you put your blog content into WordPress. (This tool isn’t going to do much for normal web pages like “About Us” or “Services”, for obvious reasons.)
Here’s how it works:
- Come up with a title for your blog post.
- Enter the title into the analyzer and let it run.
- CoSchedule will give you a score between 0 and 100. The closer to 100, the better.
- Refine the title and submit again based on suggestions that CoSchedule provides.
- Aim to create a title that puts your score in the green.
Ultimately, the goal is to create a title that’s click-worthy. Not click-bait.
There’s a big difference there. Click-worthy content attracts visitors that want to read your content and, hopefully, learn more about what you offer. Click-bait content drives meaningless traffic to the page. It’s a superficial “win” (if you can even call it that).
The Headline Analyzer will help you find a title that gets the right kind of attention and clicks.
5. Yoast SEO: The Best WordPress Plugin for Optimizing Content
There’s a lot I could tell you about using the Yoast WordPress plugin for SEO. Like how it helps you painlessly generate XML sitemaps for Google indexing. Or how it streamlines the writing of SEO metadata for each page and post.
But, instead, I want to focus on the screenshot above. This is the main SEO tool you’ll use when you add a new page or post to WordPress.
Within this optimizer, you’ll find:
- A space to assign a focus keyword.
- A preview of how your website will look in search results on desktop and mobile.
- An editor so you can fix the page’s search appearance.
- An SEO analysis that tells you where and how to make improvements that improve rankability.
- A readability analysis that tells you how to fix any remaining issues with quality (though Hemingway and Grammarly should take care of that).
- An area to edit your schema markup to enhance your search listing and increase the chances of it appearing in featured snippets in search (i.e. in the coveted top spots on the page!).
It’s pretty incredible how much you can accomplish within this tiny space in WordPress. So make sure you spend time getting everything in order before you publish any new content to your site.
Ultimately, your goal should be to write content that proves to Google and your visitors that you are the greatest authority on this subject.
When you do that, you’ll be able to:
- Improve your Google ranking…
- So you can drive more organic traffic to your site…
- Which’ll put your business in front of more leads…
- That will read your amazing content that eventually convinces them to become paying customers, clients, or users.
With the help of the SEO content writing tools above, you’ll quickly get into the habit of writing content for your site that’s useful, unique, high quality, and authoritative. Every. Single time.
If you decide you want more help with this, I have a 45-minute course that shows you how to use many of these tools while you work on your website.