Suzanne Scacca-Headshot

This is a millennial. Note the selfie.

Definition of Millennial:

A person born between 1980 and 2000.

Urban Dictionary’s definition of Millennial:

“Born between 1982 and 1994 this generation is something special, ’cause Mom and Dad and their 5th grade teacher Mrs. Winotsky told them so.”

And the definition most relevant to this blog post:

“Pretty much the most spoiled generation in American history.”

The millennial generation now comprises a quarter of the U.S. population. Many people not part of that demographic (or sitting on the periphery of it, like myself) have very strong opinions about it. A search for the phrase “millennials suck” pulls up 285,000 results. You get the point.

Now it’s not necessarily fair to say that all millennials are difficult to deal with, but it is often what the generation is known for.

  • Perhaps it’s because their parents did coddle them too much with unnecessary praise.
  • Perhaps it’s because they don’t understand what life struggles really feel like (when compared to those who lived through a major world war, for instance).
  • Or perhaps it’s because they’ve been raised during a time when technology has infiltrated nearly all aspects of their lives.

Either way, this sense of “this is what I deserve and I wanted it five minutes ago” has become synonymous with the Millennial experience.

A Positive Spin

Millennials’ dependence on technology and reluctance to purchase big ticket items in favor of as-a-service offerings has helped drive the technology and new business standards behind our improved ease of life. There are the ride share services like Uber that came about after the success of car share services like Zipcar. There is the always-on-us, everywhere-connected mobile technology which is now responsible for the growing BYOD and remote workforce trend. And then there are the food delivery services.

Oh man, are there the food delivery services.

The very best monthly delivery service out there? In my opinion, it’s BarkBox. Hands down. Granted, BarkBox is a subscription/delivery service for the furry friends in our life, but it’s absolutely brilliant. Every month, you and your dog get a customized Box based on your dog’s size and preferences with:

Barkbox Chinese Takeout

This month’s interactive toy: a takeout box with velco and soft dumpling squeaky balls.

#1: One theme-related treat package – February’s theme was Chinese New Year, so Charlie’s themed treats came in the form of Chow Chow Mein cookies. (How adorable is that?)

#2: One healthy treat package

#3: One chew treat

#4: Two theme-related toys

#5: Pure, unadulterated joy (that comes with receiving BarkBox in the mail)

And that’s just what our furry life companions get! What do we humans get?

  • Three new treat options to mix up my dog’s treat routine
  • Three new treats that I don’t have to buy at the store every month and then wonder if they’re even good for my dog to eat
  • Two new toys that keep me from buying random ones whenever I leave the house because I feel guilty about leaving my anxiety-ridden dog at home
  • The pure, unadulterated joy that comes with receiving each month’s BarkBox in the mail (the cards are really entertaining and informative!)
  • The entertainment value here, here, and here
BarkBox Rocket

This was the very first Barkbox toy Charlie got (his squeaky rocket). There has been absolutely no change in the amount of joy he felt then with the joy he displayed with every subsequent Box.

If there is one thing to be grateful to the millennials for, I think delivery services are it—BarkBox especially. And like with many other emerging technology or service trends, it’s a multi-channel experience. Millennials expect not only convenience and always-on access from their services, but also a certain amount of entertainment. BarkBox’s makes good on all those promises, for you and your dog.